D: The Rodina
The Rodina (Tereza and Vit Ruller) are a critical design studio with an experimental practice drenched in strategies of performance art, play, and subversion. Both in commissioned work and an autonomous practice, they activate and re-imagine a dazzling range of layered meanings across, below, and beyond the surface of design—and back again.
The Rodina invents ways in which experience, knowledge, and relations are produced and preserved. Interested in connections between culture, technology, and aesthetics, they design events, objects, and tools.
The studio specialises in video, user experience, installations, and visual identities. This cross-media approach allows examining communication as thousands of small interactions which leads to actions. In 2015, The Rodina researched performativity within graphic design and coined the term “performative design” (in the field of visual communication) which is further described in Action to Surface publication.
Tereza is an educator at Man & Communication at Design Academy Eindhoven and Vit teaches Creative Coding at Graphic Design department at Royal Academy of Arts in The Hague.